The Energy Consumer Sentiment and Behaviour Surveys are conducted by Essential Research for Energy Consumers Australia, to support Energy Consumers Australia’s goal of regularly engaging with energy users across Australia. From 2016 to 2020, the Energy Consumer Sentiment Survey was conducted twice a year and included explored consumer behaviour, perceptions, and attitudes to a range of energy-related issues including satisfaction, usage and relationship with suppliers and retailers. Starting in 2021, the behaviour questions have been shifted to a separate annual survey (now known as the Energy Consumer Behaviour Survey), with the Energy Consumer Sentiment Survey continuing twice a year with questions on perceptions and attitudes.
The questionnaire content for the latest sentiment survey can be found here.
Both surveys follow the same methodology. The target population for both surveys is household consumers aged over 18 who are involved in decisions about electricity and gas issues in their household, and business consumers who are involved in decisions about electricity and gas issues in their household.
The surveys are conducted online, with participants being invited to participate and completing the questions in their own time without an interviewer present. The sample is stratified by state, territory and participant type (household or business). Stratification by state is to provide sample sizes for all states and the ACT that are sufficient for robust analysis, although this has the effect of reducing the effective sample size for the weighted overall nationwide results (because results from smaller jurisdictions, which have been boosted to ensure robust sample sizes for separate analysis, have to be weighted down in the nationwide results to ensure the nationwide results are representative of the total Australian population).
Quotas are placed on the household sample by age and gender, and business sample by business size. RIM weighting is applied to the final data using information sourced from the Australian Bureau of Statistics (ABS). The final data is weighted based on ABS data by state, territory, and participant type. Information of the weighting efficiency, sample size and margin of error for each wave of the survey is listed below. Margin of Error is calculated to a 95% confidence level.
The survey fieldwork was conducted by Qualtrics using participants from online research panels. All other tasks were completed by Essential Research.
All Essential Research staff hold Research Society membership and are bound by professional codes of behaviour. This research is compliant with the Australian Polling Council Quality Mark standards.
|Publication Date||Fieldwork Start Date||Fieldwork End Date|
|Sentiment Survey 2021||15th March 2021||7th April 2021|
|Type||Sample Size||Weighting efficiency||Effective Sample Size||Margin of Error|
|State/Territory||Household Sample Size||Margin of Error||Households with electricity only||Households with electricity & gas|
Definitions for the groups used in the Interactive tool are defined below:
|Young Household||Aged under 44, max, no dependent children. Not retired|
|Family Household||Have dependent children under 18 in Household. Not retired|
|Older Household||Aged over 44. Have no dependent children under 18 in Household. Not retired|
|HH Type & Financial Pressure||Description|
|Own home, financially comfortable||Own house, financial comfortable|
|Own home, under financial pressure or manage to get by||Own house, Under Pressure/Pay bills|
|Rent home, financially comfortable||Rent house, financial comfortable|
|Rent home, under financial pressure or manage to get by||Under Pressure/Pay bills|